Portfolio
Case Studies
These case studies show how I turn complex products, growing organizations, and evolving brands into clear, scalable communication systems. From identity and messaging to catalogs, sales tools, digital experiences, and everyday business touchpoints, each project connects strategy, design, and production into practical tools built to strengthen recognition, improve consistency, and support growth.
ST Fastening Systems
I built a connected B2B communication system spanning product identities, catalogs, sales tools, advertising, web graphics, color charts, and trade displays. The system made a complex offering easier to understand and supported more consistent sales communication during a period when the company grew from approximately $15 million to $70 million in annual sales.
StruktureOne
I helped extend StruktureOne’s dimensional identity into a connected system of business cards, branded QR codes, virtual business cards, email signatures, and reusable templates. The result was a consistent brand experience across team members, locations, and every stage from an in-person introduction to ongoing digital communication.
DMI Direct Metals
I helped transform DMI Direct Metals’ corporate rebrand into a scalable system of identity standards, business cards, email signatures, messaging, and extension concepts. The finished toolkit gave employees, vendors, and partners a consistent way to represent the company while creating a practical foundation for team growth and future brand applications.
Let’s Talk
Need a designer who can connect brand, marketing, web, and production? I’m available for remote roles, contract partnerships, focused freelance projects, and ongoing creative support.
Tell me what you’re building, where the communication is getting stuck, or what your team needs help finishing.