Jesse Henderson

Graphic Designer | Brand Storyteller | Web & Marketing Creative

Clear brand stories, practical marketing tools, and production ready design built around real business goals.

Case Studies

These case studies show how I turn complex products, growing organizations, and evolving brands into clear, scalable communication systems. From identity and messaging to catalogs, sales tools, digital experiences, and everyday business touchpoints, each project connects strategy, design, and production into practical tools built to strengthen recognition, improve consistency, and support growth.

ST Fastening Systems

I built a connected B2B communication system spanning product identities, catalogs, sales tools, advertising, web graphics, color charts, and trade displays. The system made a complex offering easier to understand and supported more consistent sales communication during a period when the company grew from approximately $15 million to $70 million in annual sales.

Explore ST

StruktureOne

I helped extend StruktureOne’s dimensional identity into a connected system of business cards, branded QR codes, virtual business cards, email signatures, and reusable templates. The result was a consistent brand experience across team members, locations, and every stage from an in-person introduction to ongoing digital communication.

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DMI Direct Metals

I helped transform DMI Direct Metals’ corporate rebrand into a scalable system of identity standards, business cards, email signatures, messaging, and extension concepts. The finished toolkit gave employees, vendors, and partners a consistent way to represent the company while creating a practical foundation for team growth and future brand applications.

Explore DMI

Clarity, Visualized.

I’m a multidisciplinary designer and brand storyteller who helps businesses turn complex products, services, and ideas into clear, practical communication. My work connects identity, marketing, web, and production giving teams cohesive systems they can use across sales, digital channels, and everyday business needs.

I’m comfortable carrying projects from early concept through final production and creating repeatable tools that employees, vendors, and partners can use consistently.

How Clarity Takes Shape

Brand & Marketing Design 

Identity systems, marketing collateral, catalogs, advertising, campaign creative, trade show and large-format graphics, presentations, and sales tools designed for real production environments.

Web & Digital Production

WordPress design and content management, responsive layouts, HTML/CSS, email signatures, QR-connected experiences, social assets, digital presentations, and organized brand libraries.

Copywriting & Storytelling 

Website and campaign copy, brand positioning, sales messaging, product narratives, case studies, content planning, and story systems that turn complex offerings into clear, useful communication.

What I Can Deliver

Tools, Methods, and Workflows